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Approximate reading time: 2 minutes
'How is your ethical compass?' is always worth asking in business. The trouble is, ethics seems such a moveable feast that some people really are bereft of a compass that tells them when they are going off course.
Recently the Guardian described UK PR firms as fairly dodgy enterprises, earning large sums from burnishing the image of countries and governments that amount to “reputation laundering.”
What is interesting is the response from Neil Gibbons editor of Communicate magazine, which in this context must be regarded as akin to a spokesman for the PR industry. In the Guardian of 6th August he writes a hurt response to the feature but ends up showing just what happens when people lose their integrity compass.