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BA’s latest attempt to tackle its long running relationship with its front line staff is mind boggling. Sue the buggers! For all its macho posturing, the BA management have shown little understanding of what it takes to run a company where staff feel valued, involved, developed and inspired (VIDI).
Instead, BA’s top team seem determined to continue presenting the dispute as a purely economic one, namely that the cuts the company wants to make are essential to its survival. Unless the staff are entirely suicidal in their attempts to adjust the airline’s stance, they too want the organisation to survive, but clearly not at any cost.
If the issue at stake was simply perks, then naturally the whole imbroglio could be resolved in a couple of late night, face-to-face negotiations. [more...click on the title]
But it is not as simple as that.