The intranet currently forms an integral part of the internal communication strategy in most organizations as an information provider and collaboration tool. But social media also allows collaboration, dialogue, documentation and much more, at a lower cost and with much less back-end work involved. What does the future hold for the much-loved intranet? Can it survive in a world of tweets, wikis and all-singing all-dancing social networking platforms?
Some worry about the openness of social media and miss the ‘closed space’ old-school intranets provided. However, far from killing off the intranet, social media might just be what saves all that ‘field of dreams’ content and technology investment from going to waste. Social media sites have provided the option to be active rather than passive consumers of information. Isn’t this engagement just what most organisations (and their intranets) need right now?
Read the full debate on Melcrum’s Internal Comms Hub: http://tinyurl.com/CH-intranet
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