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Avoiding Layoffs * The Benefits

Back to blog homepage for: Strategic Employee Recognition: by Derek Irvine

In a time of ongoing layoffs and
insensitive reality-TV proposals for programs where employees get to decide which colleagues are made redundant, it was heartening for me to see in two prominent American publications that many companies see the hidden expenses in layoffs.

MSNBC.com reported:

“Many companies concluded that layoffs could be costlier down the road. Employers who have laid people off have to find, hire and train new ones when the economy recovers. Workers with specialized skills or strong customer contacts aren’t easily replaced. … There are also other costs that are harder to put a price tag on, including the loss of talent and leadership. Layoffs can drag down the morale of those who managed to survive the job cuts but fear they could be next.”

Fortune magazine summarized the costs of layoffs in this way:

• Brand Equity costs: How badly will the layoff damage your company’s brand as an employer – and its ability to attract the best talent?
• Leadership costs: Layoffs greatly increase the chance that you’re firing a future company leader
• Morale costs: Even the survivors pay a price. Workers who remain file dramatically more medical claims.
• Wall Street costs: Layoffs for cost cutting sends Wall street a signal of a sign of trouble.
• Rehiring costs: When the economy goes up, you’ll face the costs and delays of training new employees

The latest news reports have a more hopeful tone for market recovery, but jobs reports are a lagging indicator. Instead of continuing down a path of redundancies, uncover cost savings, boost morale and productivity and gain competitive advantage by implementing strategic recognition.

What are your strategies for avoiding layoffs to retain your competitive advantage in the marketplace?

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Editor's Note - May 10

Had a busy week with two days at the Responsible Business Summit in London. What struck me was the appetite for sustainability in the corporate world. I spoke to senior figures from multinationals who knew wholeheartedly that businesses in the future would not succeed if the society around them failed.

Much of this appetite was understandably focused on collaboration - the future of sustainability. Words that were previously indicative of success - power, might, scale, size - are no longer enough in the open source, peer-reviewed future where opponents will not simply grumble and moan and then leave you in peace. Companies must work with governments, NGOs, charities and social enterprises as a matter of course. And even competitors, where necessary.

Facilitating this collaboration is the big challenge of the next five years. Highly-strung and ego-centric companies, feverish with the need to protect their brand, will struggle the most, but it's either adapt or die.

The business/charity relationship is one of the most interesting focal points. Business power can drive positive social change in so many ways but charities are the key holders to communities. As businesses are expected more and more to play a stake in the future, charity partnerships should be top of the corporate priority list. Businesses that don't work closely with a charity will find themselves with reputational problems.

There's a lot more to CSR, of course, but collaboration is the bedding on which CSR will rest. Businesses can no longer find the answers to all their problems in their own resources and assets.

And for many that's a scary thought.

Any thoughts, thoughts or questions, drop me a line on editor@hrzone.co.uk.

Best wishes

Jamie