In early November over 100 guests, from major companies ranging from household names like Disney, Burger King and Nokia, to premiership football clubs, and solicitors arrived at London's Floridita to hear about an organisational and management model designed to help leaders create the ideal conditions for building unified brand tribes, both inside and outside the organisation, we’re calling it New Brand Tribalism.
Our new little entity that is New Brand Tribalism Ltd may not have the swagger and sway of global consulting groups McKinsey or Gallup, however by launching in a recession, you can't blame us for trying to make a difference or for a lack of ambition.
The New Brand Tribalism model we've launched is the first 21st century based business management model which helps organisations build stronger brand tribes inside and outside their organisation by design.
