In early November over 100 guests, from major companies ranging from household names like Disney, Burger King and Nokia, to premiership football clubs, and solicitors arrived at London's Floridita to hear about an organisational and management model designed to help leaders create the ideal conditions for building unified brand tribes, both inside and outside the organisation, we’re calling it New Brand Tribalism.
Our new little entity that is New Brand Tribalism Ltd may not have the swagger and sway of global consulting groups McKinsey or Gallup, however by launching in a recession, you can't blame us for trying to make a difference or for a lack of ambition.
The New Brand Tribalism model we've launched is the first 21st century based business management model which helps organisations build stronger brand tribes inside and outside their organisation by design.
The world is struggling to find its "new normal," and no one knows quite what it will all look like. We want to put a stake in the ground about our vision, of what the business models of the 21 century could and should be about, and we want people to engage with and join the community we've created. By sharing this knowledge we’ll be able to help challenge some of the 20th century management paradigms.
In the 21st Century every company is a brand. Every brand has a tribe that follows it. The question is whether your brand tribe is with you or against you?
How you do you create the right conditions for your business context by design?
Information about New Brand Tribalism is now also accessible via our secure online members environment. In the area should you join you can also engage with fellow peers, share thoughts and insights and network. If you wish you can apply to join at www.newbrandtribalism.com or by contacting me. In the community we have business practitioners, academics from leading UK business schools, and service affiliates.
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