2010 is opening new opportunities to align HR strategy with business objectives. A study designed and carried out for the European Club for human resources (EChr) has revealed that HR leaders foresee a better but still challenging outlook for 2010.
This year there is a steady improvement in the level of satisfaction of HR directors with regard to their job and current employer - almost back to the pre-crisis mood. 92% of respondents do not wish to move to another function outside HR, and 87% do not wish to change the company they work for. Moreover, only 7% of them admit to often experiencing a tension between their personal values and the daily practices within the business; while the majority of respondents do not see any major conflict.
The priorities on the HR agenda for the period 2010 to 2012 remain stable with an even greater emphasis on core human capital issues, namely: leadership development (mentioned by 46%), employee engagement (39%) and talent retention (32%). As a fourth priority, the focus will be on improving the assessment of what HR does and how it adds value to the business. This is also the area where HR leaders seem to be most keen to have further support and fill their current gap in terms of delivery capacity.
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