Think about anything you like, except kangaroos.
We don’t operate in a vacuum. Everything we do, every decision we make, involves a frame that we have created from our experiences. These frames influence how we perceive the message, and give us signals about how we ‘ought’ to think. We also tend to create frames for other people.
This is part of communication, and can be useful in getting meaning across. We explain things within our frame, to help other people to understand us. However, frames tend to set limits on the way we think about things. We choose words that reflect how we think about things, and those words form a frame through which we think.
There are lots of mechanisms through which we frame things, often without realising. For example, if we’re thinking of buying something and are not sure that we should, we think about all the positive aspects, and sweep the negative away. Going the other way, if we disagree with a decision, we may seek out objections, and neglect the positive.
Leaders need to be aware of these frames, and can sometimes use them to move people towards thinking for the vision. They can do this by using:
Metaphors – if you talk about the ‘war for supremacy,’ it sounds like it will be a hard struggle. If you talk about the ‘journey to the top,’ it sounds like a positive experience. The right metaphor can create a positive frame.
Symbols – organisations create artefacts that symbolise their success. A black horse symbolises a good banking service.
Stories – all organisations have stories about how they came to their present point. Sharing these stories give a sense of belonging.
Traditions – organisations have rituals that become part of their identity. These include welcome dinners for newcomers, giving of awards, meetings in special places, etc. Taking part in these rituals helps people to identify with that organisation and its goals.
Slogans, phrases – when phrases are oft repeated and become a familiar part of everyday life, they form part of the frame. “Investing in people” has come to mean a great deal more than just the three words. It means a whole attitude of mind that creates a frame in itself.
Contrast – we sometimes describe things in terms of what they are not. Food is labelled 85% fat free, rather than 15% fat. It’s a way of putting a positive spin on a situation that is not ideal.
Moving people towards a vision is far more effective than moving them away from unwanted behaviours. To return to the kangaroos you were forbidden to think about. What image just flashed through your head? That’s what happens when there’s a negative frame of thinking, and people are told not to follow it.
To find out more about how we can help with your people investment, please visit www.trans4mation.com or contact:
Nick Cotter
T: +44 (0) 870 606 4400
F: +44 (0) 870 606 4411
nick.cotter@trans4mation.com
PO Box 44
High Street
Evesham
Worcestershire
WR11 4ZJ
