Shunned job seekers turn into brand bashers

Making sure your recruitment procedures are up to scratch can have an impact on your organisation’s bottom line as new research has confirmed that job seekers who have a poor experience turn into brand bashers.

The YouGov poll of over 2,500 people was commissioned by Capital Consulting and revealed that 53 per cent of job seekers will not purchase products and services if they have been badly treated with 23 per cent saying they would rather go without than purchase a product from a company which has treated them badly.

In addition, 55 per cent will tell at least three other people about their bad experience and 24 per cent will tell more than six people. One per cent will go so far as to post their experiences on a blog.

And it seems that poor treatment during the recruitment process is not a rare affair – 23 per cent of job seekers say they’ve had at least one bad experience.

Marisa Kacary, marketing director at Capital Consulting, says: “With the war for talent raging more fiercely than ever, a good employer brand is increasingly critical to an organisation’s commercial success.