Creativity at work: How to generate great ideas. By Peter Cook

Ever wondered how to be more creative at work? In this article, HR Zone member Peter Cook looks at some well-known examples of creativity that you can replicate or adapt from some great creators to help your business become more innovative.

In my book 'Sex, Leadership and Rock'n'Roll', I argue that both structure and creativity (aka rock and roll) are needed to generate great business ideas, and that they must be executed so that they become profitable innovations.

This article will focus solely on creativity. Rather than examining popular techniques for creativity such as brainstorming, six thinking hats and so on, I will concentrate on one or two underlying principles that support a creative mindset, because these are much more transferable at a personal level.

Stairway to creativity?

Creativity is intimately involved with reaching self-actualisation, nirvana or whatever you want to call what you truly desire. Let's look at how creativity actually works when you are on a 'natural high'.