Brand lures talent

Candidates are increasingly seeking out employers with a good reputation and brand.

This is according to a new survey by jobs.ac.uk, which reveals that as many as 86 per cent of job hunters rate an employer's brand as important when considering whether to apply for a job.

Andrew Gordon, director of jobs.ac.uk, said: "There's kudos associated with working for a recognisable brand with a good reputation – whether a university respected for their research or a national consumer brand – and jobseekers are increasingly researching prospective employers' brands before deciding whether to apply for a job with them."

According to Gordon, the survey suggests that candidates are looking for longer-term career moves: "We are also witnessing an increasing trend of people willing to travel further for their perfect job, or even to consider uprooting altogether for their next career move.