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Employee engagement: Tailoring it to the company
Posted by HR Zone in Managing people on Tue, 26/02/2008 - 11:41
Kentucky Fried Chicken draws on the iconic 'Colonel', Yahoo yodels, and the Penguin Group depends on a shared passion for books. Annie Hayes discovers that engagement comes in many different shapes and guises.
What is employee engagement?
I am engaged therefore I am. HR would be delighted with the play on philosopher Nietzsche's words of wisdom, if only it were that simple; and what do we mean by engagement anyhow?
According to the Chartered Institute of Personnel and Development's (CIPD) 2006 report, How engaged are British employees?, engagement is a 'passion for work'; a concept that "involves feeling positive about your job, as well as being prepared to go the extra mile to make sure you do your job to the best of your ability".
It doesn't just stop there either.
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