Attracting great talent

Alyson Pellowe offers advice on how to ensure the best talent wants to work for you - and not your competitors.

Attracting great talent can be a difficult task at the moment. Because of the well-documented skills shortage, the best candidates can afford to be selective. Many employers find that the employee is in the driving seat, which means that the onus is on companies to take the initiative.

In order to guarantee a pipeline of excellent candidates, the HR department, working with the management team, need to ensure that the employer brand is well positioned. Ask yourself: Are fantastic candidates actively looking to join your company?