I am pleased to say that HRZone.co.uk has been registered with Twitter for a while now and I for one can certainly see the appeal. For those of you who have yet to come across the phenomenon that is Twitter, it is a social networking site, set up by US bloggers in 2006, that allows members to send and receive updates (known as 'tweets') to/from each other. Sounds simple, but it has really exploded in popularity in recent months, and can actually be used as a great business tool.
In fact, over at our sister site BusinessZone.co.uk, editor Dan Martin has posted a really helpful article on how employers can use Twitter to promote your business, which is definitely worth a read.
Now, as part of the global celebration of Twitter - and its tweeters - more than 100 cities across the world are holding their own party in February to raise money for charity and provide a networking event where people can 'tweet' up with each other. It is called the 'Twestival' and it is designed to demonstrate the power of social media. I am actually going to be attending the Twestival taking place in my own home town, Bristol, which will be a great chance to meet up with fellow tweeters face-to-face rather than virtually!
And that brings me to the point I was orginally going to make - the power of online social networking. Everywhere you go, people are talking about either Facebook, LinkedIn, Twitter, wikis, blogs, and so on. I came across an interesting article today, called Top 5 reasons why you should recruit through social networks and I would definitely suggest that all HR professionals have a read of this. Plus, HRZone.co.uk published an article this week, looking at the productivity paradox that social networking can present to employers, which got a few of you talking about it!
I say that we should all be embracing this technological phenomenon, and not shy away from it. This is the world we now live in, and whilst I would never want to completely avoid face-to-face collaboration and communication, the possibilities of Web 2.0 and online social networking are endless - from recruitment through to brand promotion. These really are exciting times and if you haven't signed up to sites such as Twitter or LinkedIn yet, I would thoroughly recommend that you do!
Lucie Mitchell
Editor
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