put a smile on your face by reading this

Posted by HR Zone in Managing people on Fri, 13/10/2000 - 08:45

“One day while walking down the street a highly successful Resources Director was tragically hit by a bus and she died. Her soul
arrived up in heaven where she was met at the Pearly Gates by St. Peter
himself.

Welcome to Heaven, said St. Peter. Before you get settled in though, it
seems we have a problem. You see strangely enough, we've never once had
a Human Resources Director make it this far and we're not really sure what
to do with you.

No problem, just let me in, said the woman.

Well, I'd like to, but I have higher orders. What we're going to do is let
you have a day in Hell and a day in Heaven and then you can choose whichever
one you want to spend an eternity in.

Actually, I think I've made up my mind, I prefer to stay in Heaven, said
the woman.

Sorry, we have rules... And with that St. Peter put the executive in an
elevator and it went down-down-down to hell.

The doors opened and she found herself stepping out onto the putting
green of a beautiful golf course.

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Editor's Note - May 10

Had a busy week with two days at the Responsible Business Summit in London. What struck me was the appetite for sustainability in the corporate world. I spoke to senior figures from multinationals who knew wholeheartedly that businesses in the future would not succeed if the society around them failed.

Much of this appetite was understandably focused on collaboration - the future of sustainability. Words that were previously indicative of success - power, might, scale, size - are no longer enough in the open source, peer-reviewed future where opponents will not simply grumble and moan and then leave you in peace. Companies must work with governments, NGOs, charities and social enterprises as a matter of course. And even competitors, where necessary.

Facilitating this collaboration is the big challenge of the next five years. Highly-strung and ego-centric companies, feverish with the need to protect their brand, will struggle the most, but it's either adapt or die.

The business/charity relationship is one of the most interesting focal points. Business power can drive positive social change in so many ways but charities are the key holders to communities. As businesses are expected more and more to play a stake in the future, charity partnerships should be top of the corporate priority list. Businesses that don't work closely with a charity will find themselves with reputational problems.

There's a lot more to CSR, of course, but collaboration is the bedding on which CSR will rest. Businesses can no longer find the answers to all their problems in their own resources and assets.

And for many that's a scary thought.

Any thoughts, thoughts or questions, drop me a line on editor@hrzone.co.uk.

Best wishes

Jamie