Cheers! How a global brewery engaged their employees

Posted by David Matthew in Strategies, Managing people on Thu, 01/04/2010 - 10:19

Employee engagement has never been more discussed than it is currently. But how often do companies plan and implement engagement strategies with a very clear business goal?

 

Molson Coors Brewing Company (UK) Ltd, the global family brewer, has just completed the first phase of a major new people engagement programme designed to do just that; to reinforce the company’s growth strategy in 2010.

The brief
Molson Coors (UK) approached us with a specific brief: we needed to inspire and involve their 2,400 people with the company’s strategy. It was all about getting them fully behind it and taking ownership for the personal contribution they can make to making it happen.

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Editor's Welcome

 

Hello! And welcome back as we enter 2012, with a busy year ahead of us all. With talk of double-dip recessions, a possible partial or even full break-up of the Eurozone and unemployment rates set to hit nearly 9%, topics such as organisational streamlining, staff resilience and talent management are likely to be on many an HR professional's lips over the next 12 months.
 
But to lighten the gloom here in the UK, we also have the Queen's Diamond Jubilee and its attendant public holidays to look forward to at the start of June. Followed by two weeks of Olympic Games from 27 July to 12 August and the Paralympics from 29 August to 9 September, each generating their own excitement, but also issues to work through for hard-pressed HR departments trying to sort out the multifarious staffing issues in advance.
 
So with an interesting but challenging year to come, HRZone promises to be with you, supporting you all the way and providing our usual insightful blend of news, analysis, community blogs and expert comment to help you sort the wheat from the chaff. As ever, we love to hear from you too so feel free to either post your words of wisdom to our blog section yourself or, in the case of longer, more in-depth ‘expert voice’ articles, drop me a line with any ideas to cath.everett@siftmedia.co.uk.....
 
Cath Everett
HRZone Editor 
 
 
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