Generation Y - why engaging them is different

We know that Generation Y - people born between 1979 - 1991 - are our leaders of the future, but too many businesses and organisations are still failing to recruit, engage and retain them.

A clash in attitudes and outlook between older (the Generation Xs and Baby Boomers) and upcoming generations has created a divide in the workplace, making it difficult for organisations to connect with, inspire and motivate younger workers.

A fundamental change is therefore needed to ensure we provide a robust and talented workforce for the future - and this has implications on bosses today, and how they manage and develop people.

Much of the change that needs to take place is in how employers become 'magnetic' to workers in their 20s.  Understanding what motivates Generation Y will mean you are one step closer to keeping them engaged with your business or organisation.