An introduction to social recruitment with Bill Boorman

Social recruiting – myths, legends and a take on reality from Bill Boorman, social recruiter and TRU Events unconference organiser.

You've probably heard a lot of noise about social recruiting. From the champions to the naysayers, everyone has a view. With so much written about theory, and what 'social' could do, and so few real case studies, it's hard to know which way to go. I don't profess to be an expert, but I have spent quite a lot of time looking at social recruiting, and for what it's worth, here are a few myths, legends and realities to help you find your way:

Myth: Social media is free

While many of the applications and channels, such as Facebook, Twitter or LinkedIn, are free or low cost, you're going to need to invest plenty of time and resource in to learning how to make the social channels work for resourcing. You're going to need to spend plenty of time identifying contacts and then filtering them into a worthwhile network. You also need to spend time being interesting and creating posts that will promote you in the right way. None of this is free.