- To unlock the true potential of Gen Y we need to look across the full continuum of intelligence
- Develop them as professionals and help them define and fulfil their purpose
- Provide Gen Y with the foundation they need to be truly effective professionals within their organisations
As much of the research suggests, unlike the generations before them, Gen Y no longer want a job or even a single career for life. Instead, they see themselves as flexible, globally mobile and active participants in shaping society. They no longer want to just abide by the beliefs and constraints about work and careers that their parents so diligently followed. But this creates a dilemma: If Gen Y no longer defines themselves by their profession or career like the generations before them, then how do they define themselves?
For those of us in HR responsible for recruiting, developing and ultimately retaining Gen Y this poses a major challenge - the techniques we employed for previous generations no longer have the same affect – money and title is no longer enough.
