The return of the thank you event
During the depths of the recession many companies either cancelled all staff events, rewards and incentives or conducted them in secret.
Those which ran incentive travel programmes were forced, by those who deemed such spending was “inappropriate” during a recession, to deliver vouchers or tickets, unbranded, to their staff’s home addresses.
End of year thank you events to staff such as big parties and branded conferences were axed.
It’s fair to say that in 2008 and 2009 Christmas was cancelled for thousands of UK employees.
Why? Public perception. The media were on a witch-hunt for excess or the ‘jolly’, even when rewards had been earned.
Those companies that still rewarded sales staff or top performers had to provide their incentive rewards in total secrecy. Hotel bookings were under individual names, not as a group, there was no company branding.
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