Blog: How Google will learn to love your career website

There is a lot of confusion surrounding recruitment search engine optimisation and it could be easy for HR professionals to assume that a corporate career website will never be able to beat the job boards and agency recruiters to high page rankings.

The truth is that a well optimised career website can be more attractive to Google than a job board, for the simple reason that a corporate career website publishes original content.

The full blog on Recruitment SEO: The facts for corporate recruiters, can be read here, but the following is an overview of how this has resulted in the new RWE npower career website, integrated with the Lumesse TalentLink applicant tracking system, has increased its Google rankings.
Google loves original content and hates aggregated content

To read the rest of the article you'll need to log in below

If you've forgotten your details click here for a reminder

If you haven't got an account, it's free and only takes a minute to set one up,
click here to register

Create your free account

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Private messaging
Register now

Login

Forgotten your password?

Editor's Welcome

 

Hello! I'm a great believer in the power of stories, whether they be folk tales, novels, films or TV dramas.
 
They have a wonderful ability to get complex moral or social issues over to us in a palatable, easy-to-understand way and can provide many lessons if only we care to look just a little bit below the surface.
 
But they can also act as a fun starting point for discussion and debate on rather more serious topics that are all too often brushed under the carpet and ignored.
 

Hence our decision to start up a Review slot on the site to look at those everyday stories that are all around us from an HR perspective.

Although we've been publishing book reviews (take a look at our Book Club list of suggested possible non-fiction works for evaluation here) for some time, you may also have noticed that we've been running a weekly home page blog on The Apprentice courtesy of The Chemistry Group for a while now.

And Pauline Wood, managing director at specialist retail headhunter, court & spark consulting, was likewise kind enough to write our first film review on the Headhunters movie.

But the big question is, why don't you give it a go yourself? There's a world of choice out there and I, like the rest of the community, would love to hear your thoughts and insights.

So next time you watch a movie, see a TV drama or read a novel that you think has an HR message worth sharing, send your review to me at cath.everett@siftmedia.co.uk or post it directly to our blogs section at www.hrzone.co.uk/blogs.

So get critiquing and look forward to hearing from you very soon.....

Cath Everett
HRZone Editor 
 
 
Here's our pick of some of the latest hot topics on the site:
 

Spotligh on the Olympics

Related Whitepapers

Attached Images

social_media_multi_coloured_question_customer_international