Blog: How Google will learn to love your career website
There is a lot of confusion surrounding recruitment search engine optimisation and it could be easy for HR professionals to assume that a corporate career website will never be able to beat the job boards and agency recruiters to high page rankings.
The truth is that a well optimised career website can be more attractive to Google than a job board, for the simple reason that a corporate career website publishes original content.
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Hence our decision to start up a Review slot on the site to look at those everyday stories that are all around us from an HR perspective.
Although we've been publishing book reviews (take a look at our Book Club list of suggested possible non-fiction works for evaluation here) for some time, you may also have noticed that we've been running a weekly home page blog on The Apprentice courtesy of The Chemistry Group for a while now.
And Pauline Wood, managing director at specialist retail headhunter, court & spark consulting, was likewise kind enough to write our first film review on the Headhunters movie.
But the big question is, why don't you give it a go yourself? There's a world of choice out there and I, like the rest of the community, would love to hear your thoughts and insights.
So next time you watch a movie, see a TV drama or read a novel that you think has an HR message worth sharing, send your review to me at cath.everett@siftmedia.co.uk or post it directly to our blogs section at www.hrzone.co.uk/blogs.
So get critiquing and look forward to hearing from you very soon.....
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