- The candidate is king, long live the candidate! Is that the message of online recruitment or an overly optimistic, simple interpretation of something far more complex? Tom Dunkerley has his own view.
I took a day out of the office to learn about what the recruitment market has in store at the Online Recruitment Conference 2010, an event run by Enhance Media. What struck me throughout the day was what a disparate marketplace this is, especially for the proverbial 'employer looking for good candidates'. Despite some heady claims and promises from suppliers, for employers, the process still remains a somewhat torturous journey into the land of online advertising, social networks/media and job boards.
The online recruitment market continues to grow at a rapid rate, with 17% growth in 2008 – despite the downturn and continued fall in traditional media. With over 5,000 job boards for the eager job seeker (and let's face it, there are plenty of those around!) to choose from and 14.3 million job seekers on the web - up from 8 million in 2004 - online is an area that needs your attention but something that needs you to be tech savvy.
