Recruiters must understand online job searching trends, says Google

  • Recruiters must keep up with candidate trends for job searching
  • Online job searching methods are changing very fast
  • Measure the success of what you do
Recruiters must keep up with the latest online jobseeking trends to avoid being left behind, according to the head of careers at Google. Speaking at the Onrec.com Online Recruitment Conference in London on Tuesday, Google’s Luke Mckend said: "As recruiters, the onus is on us to keep up with the candidates, as they are one step ahead and have moved the needle to the point that we are struggling to keep up with them."

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