Social media? We're seeing the light, say managers
New research has highlighted a sea change in the way management consider's social media's role in the business - however security remains a concern.
Clearswift, the software security company has today unveiled new research outlining the latest business adoption of social media in the UK. The report outlines a startling change in the adoption of Web 2.0 technologies compared to three years ago.
In 2007, just 11% of businesses in the UK were making use of Web 2.0 technologies such as Twitter, Facebook, Salesforce.com and Skype. Three years on, figures released today show 61% of UK companies now encouraging or allowing the use of web collaboration or social media tools in the workplace. This can be linked to an increased awareness of the benefits of these technologies in the workplace and an uptake in the adoption of cloud-based services.
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