The whole bunch of carrots: what is an employee value proposition?
- A strong 'EVP' is about delivering on both employment and psychological contracts
- Metaphorically, it’s one carrot - or even better, a whole bunch
- A strong EVP can enhance employee engagement, attract the right new talent, and improve your external company image, but building it takes time and care
Dr Anton Franckeiss explains Employment Value Proposition, how to strengthen yours and why you should always keep your promises.
An Employment Value Proposition (EVP) defines what an employee receives from their employer in return for the effort and performance they give. In a nutshell, the EVP is the 'what’s in it for me?' as far as the employee is concerned. Metaphorically, it’s one carrot - or even better, a whole bunch.
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