Continuing our two part series on improving communication in your organisation, Michael Richards adds a further five tips to help you communicate better.
6. Keeping the brand at arm’s length
How you communicate internally should always reflect your brand. So it’s a wonder that so many organisations keep the brand at a distance from employees – often resulting in attitudes and behaviour that aren’t ‘on-brand’.
That’s not to say that this is always intentional. In fact, we employ marketers and brand experts to worry about the details of brand development, right? Well not entirely. Your brand people will focus on external communication of the brand and other brand building exercises, but unfortunately internal brand communication can often fall by the wayside. And unless you’re lucky enough to benefit from the expertise of an internal comms team, there can often be some dissent over where this responsibility lies.
