Business transparency: Converse, collaborate, illuminate
Transparency and trust are critical to getting the best out of employees – and new collaboration technologies can enable this, says Marc Benioff, CEO of Cloud Computing company Salesforce.com.
Best known for its Customer Relationship Management (CRM) Cloud service, Salesforce.com last year fleshed out its portfolio with a collaboration offering called Chatter. Chatter is a form of corporate social networking that is intended to flatten corporate hierarchies and enable greater sharing of information across rather than up and down organisations.
Last month, Salesforce.com 'ate its own dog food' by using Chatter to invite all its employees worldwide to participate in one of the firm's regular worldwide management meetings. “These are usually held behind locked doors, but this time we broadcast the meeting live on video internally,” explains Benioff, adding: “So anyone who worked for Salesforce.com could tune in live and see our ceremonial robes, see the Illuminati symbols and so on."
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