Jon Ingham trawls the net to provide his round-up of the great and the good of HR thought and opinion found on the web, so you don't have to. This month, he reviews HR’s role in the ‘social business’.
I have been writing this bulletin over the last six months or so to help address what I believe is an important opportunity that HR needs to understand. This opportunity is based on the use of social media / web 2.0 technology within the enterprise (something that is often referred to as enterprise 2.0) but it is also much bigger than this.
Increasingly, the term ‘social business’ is being used to describe an organisation that take advantage of this opportunity.
One of the best definitions of social business (and how it differs to ‘enterprise 2.0’) is provided by Larry Hawes posting at Together, We Can!