Rob Ashton explains how to write your way to the ideal candidate.
It’s the start of the new year and the UK is sitting on a glut of unwanted Christmas presents. Matching present to person is seldom an easy task. It takes time and effort. But in the run up to Christmas, many people will have taken a wild stab in the dark; picking up something passable from a department store and hoping for the best. Little wonder then that the bill for unwanted gifts is an estimated £700m (according to recent research by eBay and market research firm TNS).
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